![]() For example, distinct colors let users quickly find navigation elements. Emotionally connecting with customers increases brand loyalty, bringing benefits to your business.Īrt Director at Hostinger Retain Visitorsįor a web designer, knowing the right website color schemes can improve user experience, keeping the website audience longer.Ĭombined with a well-designed user interface, colors help visitors navigate your site. Since people often associate a brand with a certain color, keeping your website’s color scheme consistent helps improve brand recognition.įor a business, website color schemes also help establish customer relationships by eliciting the right emotions. If your website’s color scheme is similar to others, it can confuse customers. Using a unique color palette helps your brand stand out from competitors. For instance, bright color schemes suit a brand with an energetic, fun, and youthful character. Your website color scheme should reflect your brand personality. ![]() Therefore, red CTAs create a sense of urgency and entice interactions. Red contrasts the website color scheme more than green, allowing visitors to distinguish the CTA easier.Īdditionally, red evokes energetic, speedy, and passionate emotions according to color psychology. It can be text, image, or button.Ī study shows that red works better for a CTA button than green. If important elements like call-to-actions (CTAs) stand out, visitors are more likely to interact with them.Ī CTA is a part of a website that compels visitors to perform an action leading toward a conversion. Picking the right website color scheme can influence your visitors’ decisions. A conversion happens when a visitor performs a desired action on your website, such as purchasing a product or filling out a subscription form. Here are three reasons why website color schemes are essential: Boost ConversionsĪccording to a study, adjusting your website color scheme can boost conversions by up to 24%. How to Find Exact Color Schemes on a Website?Īlthough colors are often regarded for aesthetic purposes only, picking the right palette brings additional benefits to your site.How Many Color Schemes Should a Website Have?.Why Are Website Color Schemes Important.Cigna may not control the content or links of non-Cigna websites. Selecting these links will take you away from to another website, which may be a non-Cigna website. This website is not intended for residents of New Mexico. For availability, costs and complete details of coverage, contact a licensed agent or Cigna sales representative. LINA and NYLGICNY are not affiliates of Cigna.Īll insurance policies and group benefit plans contain exclusions and limitations. The Cigna name, logo, and other Cigna marks are owned by Cigna Intellectual Property, Inc. Accidental Injury, Critical Illness, and Hospital Care plans or insurance policies are distributed exclusively by or through operating subsidiaries of Cigna Corporation, are administered by Cigna Health and Life Insurance Company, and are insured by either (i) Cigna Health and Life Insurance Company (Bloomfield, CT) (ii) Life Insurance Company of North America (“LINA”) (Philadelphia, PA) or (iii) New York Life Group Insurance Company of NY (“NYLGICNY”) (New York, NY), formerly known as Cigna Life Insurance Company of New York. ![]() That insure or administer group HMO, dental HMO, and other products or services in your state). Group health insurance and health benefit plans are insured or administered by CHLIC, Connecticut General Life Insurance Company (CGLIC), or their affiliates (see Individual and family medical and dental insurance plans are insured by Cigna Health and Life Insurance Company (CHLIC), Cigna HealthCare of Arizona, Inc., Cigna HealthCare of Illinois, Inc., Cigna HealthCare of Georgia, Inc., Cigna HealthCare of North Carolina, Inc., Cigna HealthCare of South Carolina, Inc., and Cigna HealthCare of Texas, Inc. Find an in-network doctor, dentist, or facility
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